부산대학교 도서관

This paper attempts to develop proxy measures for the business model dimensions (BMDs). In the empirical studies, the primary data with the survey method are not feasible, in some cases. Because either the data required are from distance past or measuring the construct without respondents’ biases is not feasible. The process started with indicators for each business model dimensions and logically linked these indicators with the tactical decision, strategic imperatives and finally to the elements from financial statements. These linkages were developed with the help of four experts and the validity of the same was tested with more experts. Additionally, the validity of the proxy measures was assessed using correlation analysis and paired sample t test. All the validation tests confirmed the suitability of proxy measures for the four business model dimensions. The measures developed in this paper will help academician to conduct the longitudinal studies. On practice front, these measures may help managers to analyze the firm’s performance or competitiveness with reference to BMDs. The current literature is still evolving when it comes to measuring the constructs related to business model dimensions. This paper is an attempt to contribute in that direction.