부산대학교 도서관

Using humor, being funny, and having a good sense of humor are often reported as desirable qualities. However, little attention has been paid to possible differences in responses to humor reflecting affiliative as opposed to aggressive motivations. In evaluating a stranger, when examples of affiliative and aggressive humor were presented as the stranger’s preferred humor, aggressive humor led to more negative impressions (Study 1). To further explore the impact of humor reflecting affiliative versus aggressive motivations, participants were exposed to equally funny videotapes representing the two humor styles (Study 2). Women’s reported affective experiences varied across the humor styles, but men’s did not. Women and men rated the affiliative video as being more positive than negative, but no differences in the qualities were found for the aggressive video. Results across the two studies demonstrate the importance of considering not just the funniness of humor efforts, but also the social motives conveyed by the humor. Given the complexity of responses to humor, additional research is needed to better understand the contexts within which being funny might have social benefits versus social costs.