학술논문

Diversification strategies in the pesticide industry: from seeds to biopesticides
Document Type
article
Source
Ciência Rural. January 2017 47(2)
Subject
pesticides
seeds
biopesticides
diversification
growth
Language
English
ISSN
0103-8478
Abstract
The pesticide industry has undergone a diversification process led by six leading companies (Monsanto, Syngenta, Bayer, Dow, DuPont, BASF) that control roughly 68% of the world market. This growth, initiated in the second half of the 1990s, occurred through deals and acquisitions of companies from the seed and biopesticide markets. This paper analyzes these diversification strategies, which have involved a capital mobilization process based on the exploitation of economies of scope and management of complementary assets. This aims to minimize the risks of investment in consolidated markets as well as in new ones.