부산대학교 도서관

Cruise tourism is a significant growth trend in Europe and America. However, in recent years, it has gradually gained popularity among tourists in Asia, showing great potential. Strategically located in Asia, Taiwan is an ideal place to develop cruise tourism. This study explores how Taiwan could build a niche in Asia's cruise tourism industry. It applies the Fuzzy Delphi and Fuzzy IPA methods. According to study results, Taiwan should prioritize on the following aspects: establishing a 24-h tourist service center, providing a complete cruise logistics service, inviting foreign cruise operators to inspect special resources in Taiwan, cooperating with other Asian countries, setting up a special government unit, as well as planning and developing unique tourism resources.