부산대학교 도서관

According to the competitive and rapidly changing world of biotechnology, innovation speed is considered to be one of the fundamental organisational issues facing managers. Defining and implementing the appropriate strategy depends on several factors, which may differ from one industry to another. This study was designed to investigate the selected antecedents of innovation speed specifically for agro-biotechnological products in Malaysia. Self-developed questionnaires were distributed among the managers and 142 questionnaires were selected to be used for the purpose of data analysis. Data management and analysis were performed using structural equation modelling-partial least squares. The statistical results showed the significant relationship between managerial skill, market-related knowledge and experience, and innovation speed. The findings of this research did not support the relationship between extension and innovation speed. This study has also provided a practical guideline for Malaysian agro-biotechnological managers who aim to increase the innovation speed of a new agro-biotechnological product.