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Rethinking determinants of purchase intention: Towards CBEC in emerging markets

Document Type

Conference

Author

Jie, J.; Ling, L.; Li, W.

Source

한국지능정보시스템학회 학술대회논문집. 2022-06 2022(06):609-609

Subject

Cross-border e-commerce
emerging market
consumer purchase intention

Language

Korean

Online Access

Full Text (DBPIA)

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