학술논문
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads.
Document Type
Journal Article
Author
Leshner, Glenn. Strategic Communication Department, University of Missouri, Columbia, MO, US, leshnerg@missouri.edu; Bolls, Paul. Strategic Communication Department, University of Missouri, Columbia, MO, US; Wise, Kevin. Strategic Communication Department, University of Missouri, Columbia, MO, US
Source
Subject
*Disgust ; *Emotional Responses ; *Fear ; *Television Advertising ; *Tobacco Smoking ; Framing Effects ; Health Promotion ; Memory
Language
English
ISSN
1864-1105 (Print)
2151-2388 (Electronic)
2151-2388 (Electronic)