부산대학교 도서관

This chapter explains that the entire history of the music industry is one of repeated technological disruption. It lays out the 10 formats that we will examine in detail, starting with the invention of the phonograph through the streaming era and today’s emergence of voice control and artificial intelligence. It describes how multiple innovations come together to enable the creation of new formats for experiencing music—and how once that new format occupies a dominant market position, the other elements of the business shift as well. It introduces the framework we use to analyze each of these disruptive changes, called the 6Cs, and its components: cutting-edge technology, creators, channels, cash, consumers, and copyright.