학술논문
East Bay Coalition for the Homeless: Branding Study and Marketing Strategy
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Electronic Resource
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Abstract
The East Bay Coalition for the Homeless requested support from the RWU CPC, in the form of a branding study and a marketing strategy to attract new donors and to increase funding. The project was undertaken by three classes: Marketing Research in the fall of 2012 and a Special Topics Marketing class and a Web Development Center class in the spring of 2013. These last two classes began their work individually and then formed cross-disciplinary groups to complete the work.