학술논문
The Effect of Unfamiliarity onPerceived Control and Time Perception
Document Type
Article
Source
마케팅논집(Journal of Marketing Studies) (2024): 75-89.
Subject
Language
Korean
ISSN
12293180
Abstract
While there has been extensive research on how familiarity affects time perception, there remains a significant gap in studies examining the impact of unfamiliarity on time perception. Therefore, we aim to identify the opposite mechanism and explore the impact of unfamiliarity on time perception. When navigating unfamiliar paths, efforts are made to quickly avoid or escape from unfamiliar situations. This process involves significant cognitive effort, giving rise to various emotions such as anxiety, restlessness, and tension. Individuals facing unfamiliar situations may also have a low perceived sense of control over the situation or task. Therefore, the current research aims to examine the influence of unfamiliarity on perceived control and time perception. Specifically, we seek to clarify the impact of presenting unfamiliar tasks through experiments on perceived control and time perception. The experimental results align with our expectations, indicating that in the case of unfamiliar tasks (vs. familiar tasks), perceived control was lower, leading to a longer perceived time than the actual time taken to perform the task. Based on these discussions, we present academic and practical insights.
While there has been extensive research on how familiarity affects time perception, there remains a significant gap in studies examining the impact of unfamiliarity on time perception. Therefore, we aim to identify the opposite mechanism and explore the impact of unfamiliarity on time perception. When navigating unfamiliar paths, efforts are made to quickly avoid or escape from unfamiliar situations. This process involves significant cognitive effort, giving rise to various emotions such as anxiety, restlessness, and tension. Individuals facing unfamiliar situations may also have a low perceived sense of control over the situation or task. Therefore, the current research aims to examine the influence of unfamiliarity on perceived control and time perception. Specifically, we seek to clarify the impact of presenting unfamiliar tasks through experiments on perceived control and time perception. The experimental results align with our expectations, indicating that in the case of unfamiliar tasks (vs. familiar tasks), perceived control was lower, leading to a longer perceived time than the actual time taken to perform the task. Based on these discussions, we present academic and practical insights.
While there has been extensive research on how familiarity affects time perception, there remains a significant gap in studies examining the impact of unfamiliarity on time perception. Therefore, we aim to identify the opposite mechanism and explore the impact of unfamiliarity on time perception. When navigating unfamiliar paths, efforts are made to quickly avoid or escape from unfamiliar situations. This process involves significant cognitive effort, giving rise to various emotions such as anxiety, restlessness, and tension. Individuals facing unfamiliar situations may also have a low perceived sense of control over the situation or task. Therefore, the current research aims to examine the influence of unfamiliarity on perceived control and time perception. Specifically, we seek to clarify the impact of presenting unfamiliar tasks through experiments on perceived control and time perception. The experimental results align with our expectations, indicating that in the case of unfamiliar tasks (vs. familiar tasks), perceived control was lower, leading to a longer perceived time than the actual time taken to perform the task. Based on these discussions, we present academic and practical insights.