부산대학교 도서관

Chemicals are used in various industries, and the safe storage of corrosive substances is an important issue. Corrosive Substance Storage Safety Cabinets are specialized storage devices designed to safely store and handle corrosive substances. This study was conducted as part of the development project for a new brand of 'Corrosive Substance Storage Cabinet' by Geo Philtech, a participant company in the '2023 Technology Convergence Design Innovation Support Project' of Daejeon Design Innovation Center. The research method involved analyzing the logos of 8 domestic and foreign brands by attribute and deriving brand strategies through SWOT analysis. Based on this, ideas were generated and developed using brainstorming, and optimal brand naming and logo design were developed through in-depth interviews with design experts. The logo design was further refined through evaluation by Daejeon Design Innovation Center evaluators. As a result of the research, the combination of 'fenix' symbolizing the resilience of polypropylene material and 'next' symbolizing futurism led to the selection of 'PENEXT' as the naming. The logo design of 'PENEXT' adopts a text deconstruction logotype as a wordmark, presenting a modern and concise image, while emphasizing environmental friendliness and safety by using turquoise color to convey a futuristic and safe image. Ultimately, the 'PENEXT' logo design is expected to effectively enhance the brand image considering the core values of the brand, reinforce the characteristics of corrosive substance storage cabinets, and visually communicate safety and reliability.