학술논문

우리나라 생명보험 판매채널의 고객별,상품별 적합성에 관한 실증연구
The Effectiveness of Korean Life Insurance Marketing Channels Focusing on Customer Characteristics and Product Types
Document Type
Article
Source
보험학회지 / Korean Insurance Journal. Dec 30, 2009 84:1
Subject
생명보험
판매채널
적합성
고객별
상품별
Life Insurance
Marketing Channel
Effectiveness
Customer Characteristics
Product Types
Language
Korean
ISSN
1229-8611

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