부산대학교 도서관

Purpose: This study compares and evaluates local and imported products and identifies factors influencing Chinese consumer satisfaction with imported Korean instant noodles. Methods: The IPA-Kano model was used to reclassify and determine product attributes by surveying consumers who had purchased South Korean instant noodles in China. Results: Emphasis on the relationship between noodle texture and taste on satisfaction should be maintained. Furthermore, more varieties of South Korean instant noodles need to be developed for the Chinese market. Moreover, improving the functionality and messaging of product packaging would help consumers make informed decisions and enhance their experiences. Notably, spicy instant noodles, a South Korean specialty, would benefit from continued maintenance to ensure differentiation against local competitors. Conclusion: Results provided by the IPA-Kano model overcome the limitations of classifying attributes using single models. This study suggests new directions for future consumer satisfaction research and product improvement.