부산대학교 도서관

With the advent of the information age and the advent of the economy, the export of cultural products is rapidly developing with its rich cultural connotations and creative forms, and has tremendous potential for promoting economic development. The export competitiveness of cultural products has become increasingly important as a combination of soft strength and economic strength. Many developed countries have already listed it as an important pillar of economic development. As the world's largest exporter of cultural products, China also exports cultural products to the new direction for future trade development. However, China has failed to become a major exporter of cultural products.There are still a number of problems in the export of core culture products in China. For example, The imbalance of the export structure of cultural products, the imbalance between the export of tangible and intangible cultural services. These factors affect the development of Chinese culture and thus influence the competitiveness of China's cultural products. On the basis of investigating the current situation of China's core cultural products, the competitiveness of cultural products and cultures is analyzed by International market share index, Trade Competitiveness index, Revealed Comparative Advantage index and The index of export rise advantage. Further studies the factors influencing the competitiveness of Chinese culture products from the national level and enterprise level. Based on the comparison with other countries such as the United States, Japan and South Korea, puts forward a countermeasure for improving the competitiveness of Chinese culture products. From aspects of laws, intellectual property rights, management, brand, marketing, talent, etc. presents some proposal to improve the competitiveness of Chinese culture product export competitiveness.