학술논문
경쟁이 치열한 세계시장에서 효과적인 브랜드 마케팅 프로모션을 위한 창유의 뉴 프리미엄 와인 브랜드에 대한 연구 : 브랜드 연구와 분석을 바탕으로 하는 중국의 기존 와인 브랜드의 개선 / Research on developing the New Premium Wine Brand of Chang Yu for the EffectiveBrand Marketing Promotion in Highly Competitive Global Market
Document Type
Dissertation/ Thesis
Source
Subject
Language
English
Abstract
This paper is to be divided into three parts. The first is the elaboration on wine market, as well as on wine brand theory and definition; the second is specific analysis and research for the domestic market and consumer behaviors; for setting up the Thesis direction and the third is the application & implementation of Verbal and visual communication in brand design to ultimately achieve the purpose of the thesis topic.