부산대학교 도서관

Digital transformation has become the prevailing trend in the development of enterprises. Digital transformation is a process where businesses, with data as the core driving element, use digital technologies to empower their operational processes, management strategies, organizational structures, and business models. It involves the construction of a new value creation system and, at the same time, the realization of value sharing and co-creation with customers, partners, and other stakeholders. For enterprises to ensure they gain core competitiveness and sustainable growth capabilities and enjoy the benefits of digital transformation in an increasingly competitive market environment, it is crucial to seize the opportunity to lead in digital transformation. However, many enterprises are currently grappling with the paradox of digital transformation. Despite investing substantial resources in digital transformation, they often fail to achieve the expected performance growth, sometimes leading to operational challenges. Addressing this issue has become a key aspect of enterprise digital transformation. While past scholarly research on the relationship between decision-making logic and enterprise performance has primarily focused on the fields of innovation, entrepreneurship, and new product development, the impact mechanisms of decision-making logic on Enterprise performance manifest differently in various contexts. Hence, it is necessary to further explore how decision-making logic influence business performance in the context of digital transformation. This study further explores, in the context of digital transformation, the types of decision-making logic that enterprises adopt to drive business model innovation and enhance performance when facing different types of uncertainties.This paper, based on the perspective of decision-making logic, explores how enterprises can guide their actions through appropriate decision-making logic to maximize the value of digital transformation, thereby resolving the perplexities of the digital transformation paradox. Specifically, the paper addresses the following questions: In terms of outcomes, which type of digital transformation decision-making logic should enterprises adopt to enhance performance? In terms of pathways, how does the decision-making logic of digital transformation affect corporate performance for performance improvement? In terms of conditions, how does the decision-making logic of digital transformation impact enterprise performance under uncertain conditions for performance enhancement?To address the aforementioned issues, this paper conducted a survey using a questionnaire method targeting enterprises undergoing digital transformation. Based on data from 300 collected questionnaires, statistical analysis and hypothesis testing were performed using SPSS and AMOS. The following conclusions were drawn: Both the causal logic and the effect logic of digital transformation positively impact enterprise performance; Both the causal logic and the effect logic of digital transformation can positively influence enterprise performance through business model innovation; Employee cognitive uncertainty positively moderates the relationship between the causal logic of digital transformation and business model innovation; Digital technology uncertainty negatively moderates the relationship between the causal logic of digital transformation and business model innovation, and positively moderates the relationship between the effect logic of digital transformation and business model innovation.This paper introduces decision logic into the field of digital transformation, proposing the characteristics and content of the decision logic for digital transformation. It expands the research on decision logic and enterprise performance, revealing the path mechanism through which the decision logic of digital transformation influences corporate performance. The paper also provides insights for managerial practices: companies should pay full attention to the role of decision logic in digital transformation, guide enterprises in business model innovation, and thereby achieve an improvement in corporate performance, breaking through the paradox of digital transformation.