부산대학교 도서관

The earth we live is always changing. For the name of economic development, the environment experienced serious ordeal and that is threaten survive of the human race. The environment destruction became a huge issue around the world. For that reason, South Korean President Lee Myung-Bak suggested "Low carbon Green growth" for a new national development paradigm of Korea. And he addressed eco-friendly industries, technologies will become a dynamic force and new vision for economic growth of Korea through the National Liberation Day commemoration message. Barack Obama, the President of United States also made clear that there will be investment about 150 billion dollar to make 5 million green job. And that is Obama's ambitious plan to make the United States independent country in the field of energy industries and to development green growth businesses. The China mainly featured in this thesis, achieved eye-opening economic growth on the basis of the 11th 5-year plan for economic growth. And that plan made by manufacturing business as the core. But the hidden side of the economic growth, China the biggest factory in the world is pressured for environment destruction responsibility and that is growing up. However China insists innocence for environment destruction problem. And they say existing environment destruction matter have started from the advanced country not from the developing country like us. For such reasons China have avoided for the environment destruction problem. But China needs to be changed because of the invisible trade barrier. So they can't make a decision on their own. The 12th 5-year plan for economic growth, beginning 2011, consisted of 5 purposes and 10 tasks ecopolicy has made. And that plan changes rapidly many corporations in China into eco-friendly. Eco-industries in China have no foresight. But China is trying to attract corporations as much as possible by offering various benefits. Besides offer a free space and tax benefits, there are lot of benefits. But there are many contract clause. For example, the corporation must use certain percentage material from China when make products. And corporation must give the technologies to the China within a certain period of time. So many corporation that have plan to enter the China market need to be careful. If corporations in Korea go to the China without preparing against the risk caused by enormous changes with China industry, there will be unfortunate result only. In this paper I suggest several ways to enter the China market. In the field of environmental industries, there are only little chance to make a deal with general ways like export and import. So the best way to enter the China market successfully will be technology transfer or direct investment. Eco-friendly industry market of China is at an early stage so there are lot of chances to make profits. But there are many risks as much as chances to make profits existed. Almost corporations in the Korea have much more advanced technologies than the China. (except relatives with water power) So we must use the chance provided by China government and we need their close cooperation among the corporation, China government and city government. Except east coast special development area, almost chinese are not available for electricity. Especially west north area is worst section but there are many possibilities to use renewable energy sources like wind and water. So if corporations in Korea go there with technology and equipment, China government will welcome us. Like almost countries, China is also just started eco-friendly business. So if corporations in Korea will start early than other countries with close cooperation between China government, we can dominate the market in advance. And China has loyalty between other country which started make a deal so that characteristic will help our corporations to make a competitive power against the other countries. Enter the China market with using the method that export by turnkey system or direct investment can present a good image to Chinese government and Chinese. If enter the China market with using the turnkey system, we can save a lot of cost for investment in equipment. When everything finished, all our rights are transfer to China and that is the advantage of China because they don't need to pay cost for investment in equipment and can get rid of the burden for build infrastructure. And if we provide services that give a special technology by our expert researchers with stay in China within a certain period of time, that will be very helpful way to improve the image of Korea. Enter the market by using the FDI method can be better way to get the benefits. In case of running the business by the method of foreign direct investment, Korean corporations can employ native for their manpower. Then they can invest in equipment for less cost than when they do the same process in Korea. If things come to this stage, a lot of jobs will be created and that makes the local government to support corporations in Korea which have the plan to enter the China market. When the every situation become stabilized, relationship between corporation in Korea and China will be parent company and subsidiary company. And because of this relationship, business cooperation between corporations in Korea and China will be more flexible and simple. For such a reason, China's environmental industry business is still in its infancy like other countries. The incipient stage of eco-friendly industry is in progress now. If corporation in Korea enter the market of China directly and fightingly, they can make entry barrier and that makes corporations in Korea conquer the environmental industry market of China which has huge potential with low cost. In other words, Korea government should invest to the corporation which has environmental technology or ability to invest in equipment not only for low carbon green growth and sustainable development industry. The government must know that this is the time to support corporations in Korea and that support makes corporations in Korea the best.