학술논문
Globalization and fashion marketing performance
Document Type
Article
Author
Source
Journal of Global Fashion Marketing, 4(1), pp.1-3 Jan, 2013
Subject
Language
English
ISSN
2325-4483
2093-2685
2093-2685
Abstract
This article introduces papers selected for this special issue of the Journal of GlobalFashion Marketing. These papers were selected as being among the very bestsubmitted to the 2012 ITAA-KSMS Joint Symposium held in conjunction with the2012 Global Marketing Conference at Seoul. In keeping with the conference theme,Globalization and Marketing Performance, the articles in this special issue of JGFMoffer the reader new insight into important issues related to fashion marketing withinthe continually evolving global setting.