부산대학교 도서관

The purpose of this study was to present the ultimate direction for the services that sports events should pursue and to provide the basic data necessary for participants to regenerate into the desired events by confirming how the quality of sports events affects the relationship quality of participants. Frequency analysis, reliability analysis(Cronbach's α), correlation analysis, confirmatory factor analysis, and structural equation model analysis were conducted using SPSS WIN Ver. 20.0 and AMOS 20.0 programs. The results are as follows. Sports event quality(environment quality factor, interaction factor, result quality factor) had a positive effect on trust factor. Sports event quality(physical environment quality factor, interaction factor, result quality factor) had a positive effect on flow factor. Relationship quality factors(trust factor, flow factor) had a positive effect on satisfaction factor.