학술논문
홈트레이닝 어플리케이션 서비스품질이 운동만족 및 재이용에 미치는 영향
The Effect of Quality of Service on Exercise Satisfaction and Reuse of Home Training Applications
The Effect of Quality of Service on Exercise Satisfaction and Reuse of Home Training Applications
Document Type
Article
Author
Source
한국체육학회지, 59(4), pp.223-234 Jul, 2020
Subject
Language
한국어
ISSN
2508-7029
1738-964X
1738-964X
Abstract
본 연구에서는 홈트레닝을 위한 어플리케이션 서비스품질을 파악하고 소비자의 운동만족과 재이용의 관계를 분석하고자 하였다. 이를 통해 웹기반 서비스품질의 중요성과 운영자들에게 필요한 서비스품질 요인을 파악하고 경영에 필요한 자료를 제공하는데 연구의 목적이 있다. 이러한 목적을 달성하기 위해 SPSSWIN 20.0, AMOS 20.0을 이용하여 구조방정식 모형분석을 통해 다음과 같은 결과를 도출하였다. 가설 1에 대한 실증분석결과 ‘홈트레이닝 서비스품질의 효율성은 운동만족에 영향을 미칠 것이다’에서 효율성의 경로계수가 .555, 임계치(critical ratio)는 5.552(p<.001), 가용성의 경로계수가 .168, 임계치(critical ratio)는 2.673(p<.01), 보안의 경로계수가 .393, 임계치(critical ratio)는 7.503(p<.001), 실행성의 경로계수가 .108, 임계치(critical ratio)는 1.996p<.05)로 나타나 가설의 하위 요인 모두 채택되었다. 가설 2에 대한 실증분석결과 ‘홈트레이닝 서비스품질 운동만족은 재이용에 양향을 미칠 것이다’에서 운동만족의 경로계수가 .971, 임계치(critical ratio)는 13.018(p<.001)로 나타나 가설이 채택되었다.
This study, we tried to identify the service quality of applications for home training and to analyze the relationship between consumer's exercise satisfaction and reuse. Through this, the purpose of the study is to identify the importance of web-based service quality and the service quality factors needed for operators and to provide the data needed for management. To achieve this objective, the following results were derived from structural equation model analysis using SPSSWIN 20.0 and AMOS 20.0. The empirical analysis of hypothesis 1 shows that the efficiency of home training service quality will affect exercise satisfaction is .555, the critical rate is 5.552(p<.001), the path factor for availability is .168, the critical rate is 2.673(p<.01), and the path factor for security is .393, the critical rate is 7.503(p<.001), the path factor for viability is .108, and the critical rate is 1.996(p<05). As a result of empirical analysis of hypothesis 2, the coefficient of pathways satisfied with exercise in home training service quality exercise will have an inclination to reuse, the coefficient of exercise satisfaction .971, the critical ratio was 13.018(p<.001) and the hypothesis was adopted.
This study, we tried to identify the service quality of applications for home training and to analyze the relationship between consumer's exercise satisfaction and reuse. Through this, the purpose of the study is to identify the importance of web-based service quality and the service quality factors needed for operators and to provide the data needed for management. To achieve this objective, the following results were derived from structural equation model analysis using SPSSWIN 20.0 and AMOS 20.0. The empirical analysis of hypothesis 1 shows that the efficiency of home training service quality will affect exercise satisfaction is .555, the critical rate is 5.552(p<.001), the path factor for availability is .168, the critical rate is 2.673(p<.01), and the path factor for security is .393, the critical rate is 7.503(p<.001), the path factor for viability is .108, and the critical rate is 1.996(p<05). As a result of empirical analysis of hypothesis 2, the coefficient of pathways satisfied with exercise in home training service quality exercise will have an inclination to reuse, the coefficient of exercise satisfaction .971, the critical ratio was 13.018(p<.001) and the hypothesis was adopted.