학술논문
자기결정이론을 적용한 템플 스테이 방문객의 방문동기가 방문만족과 재방문의도에 미치는 영향 연구
A Study on The Impact of Temple Stay Visitors’ Visit Motivation on Visit Satisfaction and Revisit Intention Applying Self-Determination Theory
A Study on The Impact of Temple Stay Visitors’ Visit Motivation on Visit Satisfaction and Revisit Intention Applying Self-Determination Theory
Document Type
Article
Author
Source
차세대융합기술학회논문지, 8(1), pp.127-142 Jan, 2024
Subject
Language
한국어
ISSN
2765-4133
2508-8270
2508-8270
Abstract
본 연구에서는 템플스테이 방문 경험이 있는 국내 방문객을 대상으로 자기결정이론을 적용하여 방문 동기와 방문 만족 및 재방문의도와의 관계를 분석하였다. 본 연구의 결과는 다음과 같다. 자기결정이론의 3가지 내적요인(힐링 경험, 탈일상 경험, 휴식 경험)에서는 힐링 경험을 제외한 2가지 요인이 채택되었고, 3가지 외적요인(음식 경험, 환경 경험, 교육 경험)에서는 교육 경험을 제외한 두 가지 요소가 채택되었다. 이로 인해 템플스테이방문의 주요 목적은 종교 특수 방문지로서의 템플스테이의 특성에 따라 탈일상, 휴식, 음식, 환경 체험으로 나타났다. 본 연구는 위의 요인들을 특성화할 때 그러한 영향으로 인해 재방문의도로 이어진다는 결과를 도출했다.
This study applied self determination theory to domestic visitors who had experience visiting temple stays and analyzed the relationship between visit motivation and visit satisfaction and revisit intention. The results of this study are as follows. In the three intrinsic factors of the self-determination theory variables (healing experience, escapism experience, and relaxation experience), two factors excluding healing experience were adopted, and in the three extrinsic factors (food experience, environmental experience, and educational experience), two factors excluding educational experience was adopted. For this reason, the results show that the main purposes of temple stay visits are escapism, relaxation, specific food experience, and environmental experience, depending on the characteristics of temple stay as a special religious visit destination. It can be said that this study derived the result that when the above factors are characterized, it leads to revisit intention due to such influence.
This study applied self determination theory to domestic visitors who had experience visiting temple stays and analyzed the relationship between visit motivation and visit satisfaction and revisit intention. The results of this study are as follows. In the three intrinsic factors of the self-determination theory variables (healing experience, escapism experience, and relaxation experience), two factors excluding healing experience were adopted, and in the three extrinsic factors (food experience, environmental experience, and educational experience), two factors excluding educational experience was adopted. For this reason, the results show that the main purposes of temple stay visits are escapism, relaxation, specific food experience, and environmental experience, depending on the characteristics of temple stay as a special religious visit destination. It can be said that this study derived the result that when the above factors are characterized, it leads to revisit intention due to such influence.