학술논문

DEVELOPMENT OF MM TOOL FOR ALL CITIZENS AND ITS EFFECTS - FOCUSING ON PROCESS OF BRANDING AND COST REDUCTION - / 全市民対象のMMツール開発とその効果 -ブランディング及びコストダウンのプロセスに着目して-
Document Type
Journal Article
Source
土木学会論文集D3(土木計画学) / Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management). 2022, 78(6)1
Subject
Branding
Bus
Design
Mobility Management
Public transport
Language
Japanese
ISSN
2185-6540
Abstract
In this research, we describe the branding process and cost reduction process of the developed MM tools, which have not been shared as tacit knowledge. This will help to clarify the practical points to keep in mind and the points to devise when implementing MM.

Online Access