학술논문

Omission and Commission as Marketplace Trauma
Document Type
research-article
Source
Journal of Public Policy & Marketing, 2016 Oct 01. 35(2), 280-291.
Subject
Language
English
ISSN
07439156
Abstract
This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interconnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.