학술논문
The great influence of PPC on non-search conversions
Document Type
Brief article
Author
Source
DM News. March 30, 2009, Vol. 31 Issue 12, pS24, 1 p.
Subject
Language
English
ISSN
0194-3588
Abstract
In difficult economic periods, online advertisers are tempted to slash PPC budgets. But PPC doesn't act in a vacuum--it also influences online traffic and conversions from other channels. Historically, December [...]