학술논문
A kinder, gentler Knorr: A new campaign for Knorr bridges the gap between elegance and accessibility
Document Type
Periodical
Author
Source
Marketing Magazine. April 14, 2003, Vol. 108 Issue 14, p20, 1 p.
Subject
Language
English
ISSN
1196-4650
Abstract
Knorr line of soups, sauces and marinades are generally associated with the elite and sophisticated. Thus to produce a mass appeal, a new ad campaign has been designed which showcases the product qualities and has something to offer for everyoneEs taste buds, as the tag line suggests- oThat little bit moreo.