학술논문
An examination of predictors of watching televised sport programming
Document Type
Academic Journal
Author
Source
North American Journal of Psychology. March 2013, Vol. 15 Issue 1, 179
Subject
Language
English
ISSN
1527-7143
Abstract
With the popularity of sport television and the large sums of money at stake in terms of advertisement sales (e.g., a single commercial spot for the 2011 Super Bowl cost [...]
The current investigation examined percentages of viewing time for six different types of televised sporting events: events involving a favorite team, events involving a moderately supported team, events involving a rival of a favorite team, events involving neither a rival nor a preferred team, sport news shows, and sport documentaries. Four variables were examined as predictors of percentage of time spent viewing the six forms of sport programming: biological sex, level of sport team identification, level of general sport fandom, and level of involvement in fantasy sports. Results from 448 college students revealed several significant findings, including team identification as a predictor of watching a favorite team's games and sex as a predictor of watching sport news programming (men had higher percentages than women).
The current investigation examined percentages of viewing time for six different types of televised sporting events: events involving a favorite team, events involving a moderately supported team, events involving a rival of a favorite team, events involving neither a rival nor a preferred team, sport news shows, and sport documentaries. Four variables were examined as predictors of percentage of time spent viewing the six forms of sport programming: biological sex, level of sport team identification, level of general sport fandom, and level of involvement in fantasy sports. Results from 448 college students revealed several significant findings, including team identification as a predictor of watching a favorite team's games and sex as a predictor of watching sport news programming (men had higher percentages than women).