학술논문

Targeting businesses: is your agency ready?
Document Type
Cover story
Author
Source
Managers Magazine. March, 1993, Vol. 68 Issue 3, 11
Subject
Insurance industry -- Management -- Marketing
Business insurance -- Marketing
Company marketing practices
Company business management
Insurance industry
Business
Human resources and labor relations
Language
English
ISSN
0025-1968
Abstract
Should your agency embrace the business-owner market? The business-owner marketplace is enticing for field managers as well as for agents. For agents, it is a sophisticated and challenging marketplace, offering [...]