학술논문
Monday memo
Document Type
Column
Author
Source
Broadcasting. July 2, 1990, Vol. 119 Issue 1, p17, 1 p.
Subject
Language
English
ISSN
0007-2028
Abstract
'Marketing' is a much overused and often confused term. It has become a catch-all phrase for anything to do with promotion, advertising, and image building. Yet marketing is much more [...]