학술논문
The adherence fight: a TKO? Even with the heavyweight bulk of Big Pharma behind the punch, why does the match against drug compliance always seem to end in an easy knockout?
Document Type
Periodical
Author
Source
Pharmaceutical Representative. September 1, 2011, Vol. 41 Issue 9, p17, 5 p.
Subject
Language
English
ISSN
0161-8415
Abstract
Healthcare professionals have been fighting an endless equivalent to the inspirational Rocky Balboa parable--with the exception that in this epic the ending remains unscripted. A first glance at the current [...]