부산대학교 도서관

To purchase or authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1470-6431.2007.00637.x Byline: Felix Urena (1), Rodolfo Bernabeu (2), Miguel Olmeda (2) Keywords: Surveys; consumer behaviour; Hanemann model; logit models; Spain Abstract: Abstract The main purpose of this work consists of displaying the different attitudes of men and women towards organic food, and their willingness to pay for it, in three different consumer intensities: usual, occasional and potential consumers. Several surveys have been carried out to obtain a representative sample of regular food purchasers living in Castilla-La Mancha (Spain). Statistic analysis previously detecting significant differences with regard to gender and type of consumer has been conducted by univariate analysis to describe attitudes, and multivariate analysis, through 'logit' models, to calculate maximum willingness to pay. Results show that women have a more favourable attitude (directly related to their lifestyle) to the purchase and consumption of organic food than men, whereas men are inclined to pay a higher price for organic food than women. In general, men are disposed to pay a higher increase in price than women. Author Affiliation: (1)Escuela Universitaria de Ingenieria Tecnica Agricola, Universidad de Castilla-La Mancha, Ronda de Calatrava, 7, 13071 Ciudad Real, Spain (2)Escuela Tecnica Superior de Ingenieros Agronomos, Universidad de Castilla-La Mancha, Campus Universitario s/n 02071 Albacete, Spain Article note: Felix Urena, Escuela Universitaria de Ingenieria Tecnica Agricola, Universidad de Castilla-La Mancha, Ronda de Calatrava, 7, 13071 Ciudad Real, Spain. E-mail: felix.urena@uclm.es