학술논문
Ad budgets bounceback. (2002 PERQ/HCI Spending Review)
Document Type
Periodical
Author
Source
Medical Marketing & Media. March, 2003, Vol. 38 Issue 3, p58, 4 p.
Subject
Language
ISSN
0025-7354
Abstract
PERQ/HCI data shows that a second-half boost in journal ad spending reversed a negative trend, and helped produce an overall spending gain of just under 1 percent in 2002. PERQ/HCI's [...]