학술논문
Asian women read niche mags: so why aren't more mainstream advertisers using this medium? (Ethnic Minorities research)
Document Type
Brief Article
Author
Source
Brand Strategy. Sept, 2001, p31, 1 p.
Subject
Language
ISSN
0965-9390
Abstract
It's quite remarkable that in this era of one-to-one marketing, adverts on billboards and in magazines look so frighteningly similar. The same people, in the same poses, wearing similar looking [...]