부산대학교 도서관

Words are the most significant and powerful means to express true feelings of human beings. It may mar the speech or may lead one to the glory of success. In every sphere of our life we keep communicating through strong and weighty words that impress our personality on others. Its importance has not only been laid down in scriptures but also in the modern world. The mighty power of words can be seen in the stories, poems, essays and the other forms of artwork in which writers ponder deep to penetrate their meaning for exhibiting their true feelings and emotions. The impact of such words is different on the different set of people as they perceive its meaning as per their pre conceived notions and common understanding of things which help them derive conclusion; a quite complex definition of communication. The aim of this paper is to highlight that efficient and positive words enhance the beauty of speech while negative and poorly chosen words demolish one's image. Keywords: Connotation, lexicology, euphemism.
Introduction 'The art of communication is the language of leadership', a very famous quote by James Humes underlines the importance of powerful language in the corporate world. It is a [...]