학술논문
Measuring success: demonstrating return on philanthropic marketing investment
Document Type
Periodical
Author
Source
The Non-profit Times. February 15, 2007, Vol. 21 Issue 4, p10, 3 p.
Subject
Language
English
ISSN
0896-5048
Abstract
There is a growing movement among top-tier nonprofits and corporate partners in which they leverage their combined resources and strategic expertise into both mission- and business-driven measurable partnerships. As many [...]