학술논문
Should you sponsor a medical TV special?
pharmaceutical marketing
pharmaceutical marketing
Document Type
Periodical
Author
Source
Medical Marketing & Media. May 1992, Vol. 27 Issue 5, p38, 4 p.
Subject
Language
ISSN
0025-7354
Abstract
Medical television offers immediacy and impact. But to make it cost-effective requires careful decisions. Should you use commercials or special programs? Programming controlled by you or by third parties? Here [...]