학술논문

At the counter
Document Type
Periodical
Source
WWD. June 7, 1996, Vol. 171 Issue 111, pS51, 3 p.
Subject
Perfumes industry -- Marketing
Department stores -- Marketing
Business
Fashion, accessories and textiles industries
Retail industry
Language
ISSN
0149-5380
Abstract
A variety of new women's fragrances is being promoted for spring and for Mother's Day, with varying degrees of interest from retail salespeople. The new scents include Le Male, Sun Moon Stars, Chanel's Allure, Polo for Women, and Blue Jeans from Versace. Counter help at department stores can range from helpful and perky to rude and nonexistent, and some salespeople are unable to lead the customer to make a decision about a scent.
LONDON -- It takes patience to find some of the latest fragrances here. I first went to Harrods to learn about all the launches happening this spring -- Blonde from [...]