부산대학교 도서관

The purpose of our study is to (i) investigate the effects of the number of products, product attributes, and prices on consumer confusion, (ii) conduct a numerical analysis to check the robustness of the results, and (iii) present an example of the cell phone market in Japan. Following an ideal point model and embedding the number of products and product attributes, we clarify how these factors affect consumer confusion and purchase probability. We show that as the number of product attributes increases, the choice probability of each product becomes equal, implying that consumer confusion occurs. This result is robust to the introduction of prices as strategic variables.
Author(s): Takeshi Ebina [sup.1], Keita Kinjo [sup.2] Author Affiliations: (1) 0000 0001 2106 7990, grid.411764.1, School of Commerce, Meiji University, , 1-1, Kanda-surugadai, Chiyoda-ku, Tokyo, Japan (2) grid.443581.f, Faculty of [...]