학술논문
Redefining a Category
Document Type
Periodical
Author
Source
Beverage Aisle. June 15, 2001, Vol. 10 Issue 6, 62
Subject
Language
English
ISSN
1060-9180
Abstract
In the development and launch of new alternative beverage products, companies like the Clearly Canadian Beverage Corporation (CCBC) need to recognize that this is truly a new age. Today, we [...]