부산대학교 도서관

Firms strive to develop and market quality products and services that customers value to distinguish themselves from the competition. While no exact blueprint exists for creating value through innovation and quality, exploration resulting in deviations from project baselines sometimes must occur to be effective. This paper proposes ways an organization can create customer value through project management innovation. In addition, this work examines the role of project managers within organizations and explores how their functions inhibit or help build customer value. With all parties aligned with and supportive of the desired task, including executive management, a collaborative effort will provide a cohesive setting for project managers to devise and implement innovative value-added products and processes.
Introduction In recent years, project management has taken on a new light within many corporations. Fernandes, Ward, and Araujo (2015) highlight that "project management has developed substantially as a discipline [...]