학술논문
Please 'friend' me: comparing positivity of impressions across introduction platforms
Document Type
Report
Source
North American Journal of Psychology. December 2015, Vol. 17 Issue 3, 465
Subject
Language
English
ISSN
1527-7143
Abstract
Impression formation is an important human process, it contributes to many important outcomes (Cronbach, 1955), and is consequential for both the judge (person making the judgment) and target (the person [...]
As technology advances, social processes that have traditionally occurred face-to-face (Ftf), are taking place in an electronic environment. First impressions when interviewing for a job or finding a significant other are now commonly made via Skype, Facebook, or other electronic applications. Although zero-acquaintance literature is vast, few studies have investigated impression formation via video-mediated communication (VMC) or social networking sites (SNS). Furthermore, little is known about the effects of perceiver intent on these impressions. Two studies evaluated impression positivity among Ftf, VMC, and SNS, and between 2 perceiver intents. In both studies Ftf and VMC introductions did not differ significantly. Furthermore, Study 2 indicated that both Ftf and VMC introductions produced significantly more positive impressions than SNS regardless of perceiver intent. However, once age and SNS usage were controlled, this significant difference did not hold. These findings have practical implications across an array of situations.
As technology advances, social processes that have traditionally occurred face-to-face (Ftf), are taking place in an electronic environment. First impressions when interviewing for a job or finding a significant other are now commonly made via Skype, Facebook, or other electronic applications. Although zero-acquaintance literature is vast, few studies have investigated impression formation via video-mediated communication (VMC) or social networking sites (SNS). Furthermore, little is known about the effects of perceiver intent on these impressions. Two studies evaluated impression positivity among Ftf, VMC, and SNS, and between 2 perceiver intents. In both studies Ftf and VMC introductions did not differ significantly. Furthermore, Study 2 indicated that both Ftf and VMC introductions produced significantly more positive impressions than SNS regardless of perceiver intent. However, once age and SNS usage were controlled, this significant difference did not hold. These findings have practical implications across an array of situations.