부산대학교 도서관

OVERVIEW: Loss of intellectual capital (IC) is one of the major risks companies can expect to encounter while doing business in a global economy, especially in locales with less-developed respect for intellectual property rights laws. Intellectual capital has ascertainable monetary value, provides a firm with a competitive edge, and enables it to differentiate itself from its competitors. To protect this asset, it is recommended that an IC management strategy be developed utilizing a life cycle approach and implemented prior to conducting business in high-risk parts of the world. The strategy needs to be consistent with the overall corporate strategy, an integral part of the business plan, and adaptable to the organizational complexity associated with multinational companies. KEY CONCEPTS: intellectual property, intellectual capital, corporate strategy, global economy.
With economic globalization, businesses are able to take advantage of the many benefits that come with a world economy, such as lower manufacturing costs and access to new markets. One [...]