부산대학교 도서관

The study aims to examine foreign independent travelers’ shopping behaviors by origin country. Data of four major markets to Korea (i.e., China, Japan, Taiwan, and USA) were extracted from the International Visitor Survey (IVS) data from 2008 to 2011 and used for empirical analyses. Results indicate that Chinese and Taiwanese travelers are high spenders on shopping. Differences in the preference of purchased items and shopping venues by origin country are reported. Shopping expenditure can be explained by travelers’ demographics, trip characteristics, purchased items, and shopping venues. However, influential factors for shopping expenditure are different by origin country. Findings avail several theoretical implications for the study of travelers’ shopping behaviors.