부산대학교 도서관

This research was practiced favorite make-up and cosmetics on 200 20s adult females in metropolitan area based on purchase way and satisfaction. As the result, first, 20s favorite make-up type was pure image which took 45% and it was able to express various imaged career women. Second, 20s female favorite make-up had variation according to individual environmental state and visual difference and dependent tendency by Innisfree, Etude house and Amore pacific which took 48% share. However, domestic brands are very popular now because functional and price aspects are not behind. Also, it can provide effective and objective information on general and functional cosmetic selection for college female students in the future and helps better cosmetic selection to 20s females. The abstract of research result based on this research is as follows. 20s females prefer pure image make-up and use various make-ups and more domestic brands than the past. So, female make-up has more development potential in the future.