부산대학교 도서관

The goal of this study is to conduct in-depth interviews with 12 active new-aged viewers (who are skilled in digital devices and have experience in video production), and then propose broadcast content and broadcast services that elderly viewers in the digital age need. The summary of the research results is as follows. First, active new-age viewers had a busy daily life, finding necessary education on the web, watching YouTube classes, and enjoying hobbies. Second, there were few complaints about the program programming time for the elderly because the preferred broadcast time slot differed depending on the life cycle. Third, they have evolved into critical active users who move to their preferred content platform instead of remaining loyal, dependent, passive and marginalized TV audiences that ignore elderly viewers. Fourth, based on the experience of producing video contents, useful video editing methods were presented when producing programs for the elderly. Fifth, they did not understand the content of the broadcast centered on neologisms and demanded the production of broadcast content for the elderly because their self-esteem declined while watching the content of the broadcast that emphasized the negative image of the elderly. Sixth, in order to reduce generational conflict, it was requested to produce content that shows how to communicate with the younger generation. Lastly, it was requested to have a broadcasting system for the development of digital educational content for the digitally underprivileged elderly.