학술논문

지역 관광 상품 개발을 위한 관광기념품 콘텐츠 분류 기준 제안 - Beverly Gordon의 이론을 중심으로
A Proposal for the Classification Standard of Souvenir Contents for the Development of Local Tourism Products - Focusing on the theory of Beverly Gordon
Document Type
Article
Text
Source
일러스트레이션 포럼, 06/30/2022, Vol. 71, p. 109-119
Subject
관광기념품
콘텐츠 분류
분류 기준
Souvenirs
Classification of Cultural Contents
Classification Criteria
Language
한국어(KOR)
ISSN
1738-1541
Abstract
This study is a prior study aimed at formative research that is used in cultural contents. While studying the theory of tourism souvenirs, which is the scope of the case, we witnessed many cases in which the criteria for classifying tourism memorabilia were misused. It was also found that the classification criteria for tourist souvenirs were biased toward external characteristics. In order to solve this problem, we first tried to correct the case of misuse of classification criteria, and then to solve the biased research trend through the content criteria of tourism souvenirs, namely content classification criteria. Through prior research and complementary research, Beverly Gordon's classification criteria were adopted, and the in-depth interview method with experts was adopted as a qualitative research method. Through the process of applying and classifying the case according to Gordon's classification criteria, we intend to present the following criteria for tourism souvenir content: ①Piece-of-the-rock souvenirs ②Pictorial images ③Symbolic shorthand ④Cultural content souvenirs ⑤Local product souvenirs ⑥Iconic industrial souvenirs