학술논문

Research on B-C E-commerce Website Information Architecture Level
Document Type
Article
Text
Source
International Journal of Multimedia and Ubiquitous Engineering, 04/30/2014, Vol. 9, Issue 4, p. 233-246
Subject
IA
index system
B-C
Analytic Hierarchy Process
information search system
Language
English
ISSN
1975-0080
Abstract
This paper mainly analyzes the core contents of IA, which contain Organization System, Navigation System, Labeling System, and Search System. on the basis of former researches, the article puts forward a set of evaluation system with observation principles of second index for B-C e-commerce website IA, and endows different power to indexes with analytic hierarchy process, defines three different levels of IA, which are information dissemination, information- improvement and information exchange. According to those, choosing some sample websites to research on their level of IA, and acquires website IA situation in China. Additionally, it points out the strengths and weaknesses of China’s website IA, and gives suggestions to the three different levels of IA.