학술논문
动态环境与连锁经营中的投机行为控制
Effects of Environment Uncertainty and Specific investment on Alternative Mechanisms for Controlling Opportunism and the Relationship Quality in Franchise System
동태배경여련쇄경영중적투궤행위공제
Effects of Environment Uncertainty and Specific investment on Alternative Mechanisms for Controlling Opportunism and the Relationship Quality in Franchise System
동태배경여련쇄경영중적투궤행위공제
Document Type
Article
Text
Text
Source
沽山中國學報, 08/29/2020, Vol. 2, p. 159-188
Subject
Language
Chinese
ISSN
2713-8356
Abstract
组织的运营处于外部环境的包围中，组织无法改变环境，但要努力应对环境的 变化。本文研究了环境的动态性和交易专项投资对连锁经营系统中投机行为的控 制机制的影响，以及控制机制对加盟本部和加盟店间关系质量的影响。结果显 示，连锁经营系统中，环境的动态性对加盟本部对加盟店的激励和监视有影响， 交易专项投资对控制的各方式均有影响，控制机制中的资格限定和社会化对双方 的关系质量有影响。
The organization's operations are in the external environment, the organization can not change the environment, but must to respond to environment changes. This study research the influence of environment dynamic and specific investment on alternative mechanism for controlling opportunism in the franchise system, and the influence of the control mechanism on the relationship quality of the headquarters and the franchise. The results showed that the environment uncertainty has influence on the incentive and monitoring, transaction specific investment has influence on the various ways of controlling mechanism, qualification and socialization have influence on the relationship quality.
The organization's operations are in the external environment, the organization can not change the environment, but must to respond to environment changes. This study research the influence of environment dynamic and specific investment on alternative mechanism for controlling opportunism in the franchise system, and the influence of the control mechanism on the relationship quality of the headquarters and the franchise. The results showed that the environment uncertainty has influence on the incentive and monitoring, transaction specific investment has influence on the various ways of controlling mechanism, qualification and socialization have influence on the relationship quality.