학술논문

계획된 행동이론의 확장은 행동을 설명하는 데 얼마나 효과적인가 ? : 국내 학술지 대상 메타분석을 통한 확장된 계획행동이론의 정교화를 위한 시론
How Effective are Additional Variables to Predict Human Behavior Based on the Theory of Planned Behavior : A Meta-Analytic Approach to Elaborate the Theory of Planned Behavior
Document Type
Article
Text
Source
광고PR실학연구, 08/31/2017, Vol. 10, Issue 3, p. 217-243
Subject
계획된 행동이론
계획된 행동이론 확장
메타분석
효과크기
theory of planned behavior
extension of theory of planned behavior
meta-analysis
effect size
Language
Korean
ISSN
2005-2618
Abstract
The purpose of this study is to review the concepts used for the expansion of the theory of planned behavior and to show the change of variance of additional variables of the theory of planned behavior. To do this, this study examined how much the addition of these concepts contributed to the increase in the explanatory power of the theory of planned behavior. Through a meta-analysis on 217 studies published up to the end of 2016 in Korea. The most frequently used concepts in the extension of the theory of planned behavior are past behavior, habit, past experience, moral norm, group norm, descriptive norm, knowledge, self-efficacy, self-identity, and implementation intention. The habit, past behavior, and moral norm had a great effect to increase variance explaining the behavior intention or behavior. Also this study has found that these concepts could be useful to extend the theory of planned behavior. This finding implies that additional variables are significant in the extension of the theory of planned behavior. Based on the findings of the present meta-analysis, this study discussed the future directions in which current the theory of planned behavior research can be taken forward.