학술논문

퍼스널 트레이너의 서비스 품질이 고객만족, 운동지속 및 구전의도에 미치는 영향
An Influence of a Quality of Personal Training Service on Customer Satisfaction, Continued Participation and Oral Transmitting Intention
Document Type
Article
Text
Source
한국스포츠학회지, 03/31/2016, Vol. 14, Issue 1, p. 299-314
Subject
personal training
service quality
customer satisfaction
continued participation
oral transmitting intention
Language
Korean
ISSN
1738-3250
Abstract
The purpose of this study was a personal trainer of service quality by verbal intentions to investigate an effect on customer satisfaction, sports and, increasingly fierce personal training in the market better personal training service quality by providing the rationalization of management for the marketing strategy and provide important data to design, Consumer customer satisfaction, continuous exercise to identify the factors affecting customer satisfaction, in the verbal intentions and strategies that would increase the doctor on the basis of data is to provide. For executables deployed and the questionnaire, explains the purpose of the responsibility to communicate the research was required to recoup. The questionnaire in a total of 250 copies of 210 (84 percent) wealth this study, in practical terms used to move. Through further research methods and data processing methods, the following results shown above. First, service quality and respite from the effect on customer satisfaction in relationship satisfaction of physical attraction, facilities can expect to (+) to rub off on an enemy showed, and physical satisfaction, quality of service and expertise in the relationship between the physical attractiveness and the amount of money, Chung (+) enemy will appear to affect service quality and educational the relationship of satisfaction in expertise and the amount of money, distance, physical attraction is Chung (+) were shown to affect an enemy. Second, a personal trainer of the Mixing Factor Influencing to the movement, sustainable quality of service in amount, and physical distance, physical attraction, facility meets the (+) to rub off on an enemy appeared. Third, a personal trainer of verbal intentions in physical attraction, the effect on service quality facility meets the (+) were shown to affect an enemy. Fourth, customer satisfaction is a sports physical satisfaction, in the effect on educational content meets the (+) were shown to affect the enemy. Fifth, the scope of mouth is physical satisfaction, educational content in the effect on customer satisfaction Chung (+) were shown to affect an enemy.