학술논문
스타트업의 사회적 책임활동(CSR)이 기업평가에 미치는 영향에 관한 연구 : 대기업과 스타트업의 자선적 책임활동 비교를 중심으로
A Study of the Effects of Start-up’s Corporate Social Responsibility(CSR) Activities on Corporate Evaluation : Focusing on the Comparison of Charitable Responsibility Activities between Large Companies and Start-ups
A Study of the Effects of Start-up’s Corporate Social Responsibility(CSR) Activities on Corporate Evaluation : Focusing on the Comparison of Charitable Responsibility Activities between Large Companies and Start-ups
Document Type
Article
Text
Text
Author
Source
한국창업학회지, 12/31/2020, Vol. 15, Issue 4, p. 42-69
Subject
Language
한국어(KOR)
ISSN
2092-8068
Abstract
The purpose of this study is to identify implications through comparative analysis of how strategies for implementing charitable responsibilities among Corporate Social Responsibility (CSR) activities of large companies and startups affect corporate evaluation. In order to achieve the purpose of this study, the survey was conducted on 259 people regardless of gender or occupation. Using the SPSS 25.0 statistical program, we checked the differences between CSR activities of large companies and startups through the response sample t-test for frequency analysis, technical statistic analysis, exploratory factor analysis, reliability analysis, regression analysis, and hypothesis testing. The hypotheses 'business image, corporate reputation, consumer attitude, and willingness to buy will be more positive than large companies' were all adopted with positive effects. In other words, carrying out CSR activities in startups has been found to be more effective in improving corporate evaluation than in large companies.